How Dave Letele Proved Pacific Islanders Can Win

If you grew up in a Pacific Islander home, you probably heard the same lessons:

• “Work hard.”
• “Be grateful for what you have.”
• “Play it safe.”
• “Don’t aim too high.”

And while gratitude is powerful, settling is dangerous.

Hard work alone won’t set you free.
Because you can dig ditches for 40 years and still be broke.

The truth? Success isn’t just about effort. It’s about direction.

And no one proves that more than Dave Letele.

From Rock Bottom to Business Owner

Dave Letele wasn’t born into wealth.
He wasn’t handed an easy path.

He grew up in a tough environment, got involved with the wrong crowd, and ended up overweight, depressed, and broke.

At one point, he was sleeping in his car.

No money.
No opportunities.
No hope.

But here’s what makes Dave different…

The Decision That Changed Everything

At his lowest point, Dave made a decision.

A decision that most people never make.

He decided that his past wouldn’t define his future.

He started training. He got disciplined. He lost over 100kg and turned his life around.

But he didn’t stop there.

Most people change their own lives and call it a day.

Dave took it further.

He saw his community struggling—just like he had. He knew there were others stuck in the same cycle.

So he built something bigger than himself.

Building a Movement (and a Business)

Dave didn’t just get fit.

He turned his journey into a business, a brand, and a movement.

He started BBM (Brown Buttabean Motivation)—a health and fitness program helping Pacific Islanders take control of their bodies, their minds, and their futures.

At first, it was just a small thing.

A few workouts.
A few people showing up.

But when you do something that solves a real problem, it grows.

Now? BBM is a thriving fitness community that has helped thousands of people lose weight, gain confidence, and change their lives.

Dave built a business out of his struggle.

The Lesson: You Don’t Need a Perfect Start

Too many people sit back and wait for the perfect moment.

• “I’ll start my business when I have more money.”
• “I’ll chase my dreams when the timing is right.”
• “I’ll get serious about success later.”

Later never comes.

Dave didn’t wait.
He started with what he had—and he built as he went.

He turned his pain into power.
His setbacks into lessons.
His story into a movement.

And that’s the difference between people who stay stuck… and people who rise.

Will You Be the One Who Rises?

I want you to ask yourself one thing:

If you don’t change your mindset, where will you be in five years?

Still hoping?
Still watching others win while you stay in the same place?

Or will you be the one who finally takes control?

Because here’s the truth:

• No one is coming to save you.
• No one will hand you success.
• No one will do the work for you.

It’s on you.

And that’s the best news possible.

Because if the problem is you… then so is the solution.

It Starts Today

This isn’t about luck.
It’s not about background.
It’s not about where you start.

It’s about deciding—right now—to stop waiting and start building.

Because success doesn’t come to those who wait.

It comes to those who move.

So the only question left is…

Will you?

Watch This: Dave Letele’s Powerful Story on Success & Resilience